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e.Allen boutique has named Karis Ann Nitz the new store manager for its second location, scheduled to open in The Gulch Nashville this April.

Nitz, who recently earned a bachelor’s degree in fashion merchandising from Middle Tennessee State University, began working with e.Allen more than a year ago and already has proven her qualifications. Boutique owner, buyer and stylist, Elizabeth Allen, says she is thrilled Nitz accepted the position.

“She understands e.Allen’s brand and overall mission,” says Allen. “We pride ourselves in integrating coming trends into the wardrobe without overdoing, creating classic pairings that make a woman feel amazing.”

Nitz says the new location will remain true to the product mix that e.Allen is known for, only with more night life attire.

“The Gulch is more of a lifestyles center, where ladies are often searching for the perfect look for special events or a night out with the girls,” Nitz says. “While the new location will treat our ladies to more of e.Allen’s glamorous side, we will preserve the product mix our customers already love.”  

Another main attraction to e.Allen is its ability to style and dress every woman, which Nitz says also will be maintained in The Gulch location.

“We believe making a woman feel beautiful in our collections starts by making her feel at home in our store,” Nitz said. “She won’t have to worry about pressure selling at e.Allen because we know the quality of our clothing speaks for itself. We would rather focus on building authentic relationships and understanding our customers’ unique styling needs.”

As for personal style, Nitz describes hers as a combination of “chic and classic pieces with feminine detailing.” Her favored designer lines include Leona, French Connection, Drew and James Jeans.

e.Allen boutique opened its first location in The Avenue Murfreesboro in 2008 and continues to attract clients from as far as Kansas City.

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