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Murfreesboro-based e.Allen boutique announced today plans to open a second location in The Gulch, a budding 60-acre commercial and residential neighborhood in downtown Nashville. The approximately 2000-square-foot space is scheduled to open Spring 2013.

According to boutique owner, buyer and stylist, Elizabeth Allen, The Gulch area’s urban character and commitment to downtown vitality were among reasons she chose the area. She says The Gulch vibe compliments the brand she already has established for her Murfreesboro store.

“e.Allen continues to grow because we stay true to who we are,” Allen says. “In our store, we cater to ladies who expect quality and individuality, and make them feel at home in a full-of-character urban space. With similar unique shopping, dining and entertainment experiences, The Gulch will be the perfect home for our second location.”

Allen says the product landscape of the new location will mimic her Murfreesboro store, including classic and rising star designers; however, customers can expect to see a variation in inventory available at each store.

“Although we’ll keep staples customers have grown to love in Murfreesboro, our offerings will be tailored to the Nashville market. Our goal is to join the community of Nashville’s fabulous boutiques and give customers what’s truly e.Allen. We have scoured Atlanta, New York and Los Angeles markets to make sure our product mix is different.”

The space build out is being built with customer experience in mind, with custom-made furniture, beautiful wardrobe rooms and spaces to entertain. Allen says shoppers can expect extra details like refreshments from a beautiful butler’s pantry, special details in the denim bar and eye-catching floor sets on the mezzanine. She also says the store will offer a collection of gift and home items.

e.Allen boutique opened its first location in The Avenue Murfreesboro in 2008 and continues to attract clients from as far as Kansas City.

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