Our Story

Welcome to e.Allen, a lifestyle brand. e.Allen was built on inspiring women to elevate their wardrobe with capsule pieces, creating a closet that compliments both their personality and lifestyle, with ease. e.Allen offers an array of styling services, outfitting clientele across three storefronts, in addition to our online store. Our designer collections span every category— from tailored denim to statement-making jewelry, and timeless dresses that you will reach for for years to come. 

Owner, buyer, and CEO Elizabeth Allen is known for her deep sense of style and notoriety on the fashion circuit. Elizabeth is a Tennessee native and lives in Lascassas with her husband, Brad, and their children, Hanna, Baylor, and Addy. She attended school at both University of Chattanooga and MTSU, where she majored in Biology and Chemistry. Shortly after having her youngest child, Addy, she noticed she felt better about herself when she got up and ready for the day. Simultaneously, she realized the void that Middle Tennessee had for quality, accessible, and tailored style. Filling this void became her passion, and her confidence in this arena has driven e.Allen’s decade-long success. 

We invite you to visit us at any of our three storefronts in the Middle Tennessee area, or visit us online at eallenboutique.com to shop our collection and learn more about our styling offerings. 

Our buyers maintain the highest standard in fashion when sourcing for our storefronts. e.Allen can be found at New York City, Dallas, and Atlanta markets, or, thanks to our strong relationship with our reps, many of our line viewings are done at e.Allen’s own Headquarters.

e.allen ss24 97 scaled - e.Allen Boutique

Agolde | Farm Rio | French Connection | MISA | Mother | XiRENA

Latest News & Events

For the Graduate…

The yearly task of gifting for graduates can be daunting.  During the busy spring season, trying to find THE perfect gift to honor such a special occasion can be rather difficult.  Thankfully, [...]

Bright + Bold…

While neutrals and classic, yet modern, ensembles are what our brand is often known for, our stylists are also known for their keen ability to play with some color.  This season, they certainly [...]

Celeb Style…

Jet setting off to The Hamptons or to a tropical locale, celebs have been spotted sporting the annual raffia trend in BIG ways.  Whether it’s to anchor a warm-weather look on their feet or [...]

Spring Cleaning…

Spring is here….and in order to be ready for it, now is the time to tidy up what you have and freshen things up a bit.  The increasing temps and seasonal happenings will have us up and [...]

Our Story
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